For one day in June, join us on a clifftop pavilion on the South Coast of England as we bring together a wonderfully eclectic mix of thought leading talks and behaviour case studies. All interspersed with a suitable mix of drinks, mingling, ice cream stalls and revelry.

Hosted by Rory Sutherland, you can expect some of the leading thinkers and practitioners in behavioural science, marketing and creativity. You’ll be joined by people from business, government, academics and members of the public all with a shared interest in behavioural economics, psychology, game theory and evolutionary biology.

Now its seventh year, previous speakers include Richard Thaler, Nassim Taleb, Dr Diana Fleischman and Tim Harford.

Apart from our curiosity, we are united in our belief of the potential for these disciplines to not only significantly improve peoples’ quality of life, but also to give businesses new tools with which to solve a given challenge. Unseen opportunities await.

What will I hear?

• Stimulating insight from cutting-edge behavioural research.
• Turning theory into action: leading practitioners in the field will share their experience of nudging in the real world.
• The latest case studies from around the globe. We’ll explain the science, the application and (most importantly) the results they have achieved.

A day of stimulating insights from cutting-edge behavioural research, with tips and best practices for nudging in the real world from the leading practitioners in the field.

See this year’s speakers

• 09.30

  Arrivals and Registration

• 09.45

  Opening Band - Uke’s of Hazzard

• 10.00

  Ogilvy Consulting Welcome

• 10.05

  Rory Sutherland — Time to Believe in Magic Again

• 10.25

  Robert Frank - The Mother of All Cognitive Errors

• 10.55

  Tricia Wang – The End of an Error: Reclaiming Marketing from Ad Tech

• 11.30

  Maths Mathisen, Hold - Are smartphones the New cigarettes?

• 11.40

  Tea and Coffee Break

• 12:00

  Candice Hogan, Uber - Behavioral Science at Scale

• 12.35

  Stefanie Johnson - The ABCs to Breaking Bias

• 13.10

  Richard Wise, Geometry -How to Make a Rational Proposition

• 13.20

  Lunch

• 14.20

  Gerd Gigerenzer - Less is more: Decision making under uncertainty

• 15.00

  Will Page & Milena Bogdanova, Spotify - Discover Weekly: Remixing Spotify’s Playlist Experience

• 15.35

  Jennie Roper, Kinetic - Talking about the Interest Curve

• 15.45

  Tea and Coffee Break

• 16.05

  Sir Paul Collier - The Future of Capitalism: what has gone wrong, and can it be put right?

• 16.40

  The Big Conversation – Hosted by Rory Sutherland

• 17.10

  Closing Speech

• 17.15

  Networking in the Bar