We’re delighted that Adam Ferrier, founder of THINKERBELL, the current Adnews Creative Agency of the Year, will be joining us during the Asia Pacific session of Nudgestock this year.
Adam is one of the leading consumer psychologists in Australia, a brand strategist and an authority on behavioural economics. His work sits at the intersection of marketing science and creativity, which is one of the reasons he curated The Marketing Sciences Ideas Xchange (MSIX) – Australia’s Nudgestock!
We got in touch with him before he takes to the stage to ask him a couple of questions…
What is your favourite nudge?
"The effort paradox: the more effort the consumer puts into something, the more they value it. Please you crazy HCD and CX people, stop trying to makes things seamless and frictionless!"
What is the piece of work that you are most proud of?
"This year I worked on a campaign called The Water Watchers. [The premise is that] little round aliens from another planet (that ran out of water) who love nothing better than sitting on your taps watching how much water you’ve consumed."
And finally, tell us a fact we wouldn’t know about you…
"In my family all our names start with A. Adam Anna, Asterix and Arturo. Kind of like the Kardashians but with an A not a K!"
Nudgestock Global session title: Why marketing science suggests listening to the consumer is a bad idea