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BRI WILLIAMS

Q&A

Are you keen on making your life easier through behavioural science? Or maximising the results you get, at work, and at home? Bri Williams is a well renowned authority on how to motivate customers, staff and stakeholders to take action.

An author of five books, including ‘Behavioural Economics for Business’ and ‘The How of Habits’, Bri will be taking to the Nudgestock stage this year to share her knowledge on how to transform behavioural insights into influence.

As one of Australia’s leading experts in behavioural science, we can’t wait to hear from her on the big day. Ahead of that, we fired across a few quick questions…

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What is your favourite nudge?

"Most recently, the simplicity of markings on the floor to nudge people to physically distance themselves."

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What is the piece of work you are most proud of?

"Sharing my behaviour change model with thousands of people."

The Williams Behaviour Change Model provides a framework to interrogate behavioural challenges in order to drive the intended action. For more see here.

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And finally, tell us something we wouldn’t know about you… 

"I have survived being chased by an elephant, an earthquake, and working in the corporate sector!"

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Nudgestock Global session title: Lazy, Scared and Overwhelmed

For more: https://www.briwilliams.com.au/about-me

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