The Big BS Workshop

For one day only, our Nudgestock audience will join forces with Ogilvy Consulting’s Behavioural Science Practice, branding agency Coley Porter Bell, and insights agency Cloud Army to help Americans eat better.

In a Nudgestock first, we’re running a real-time ideation session to solve a live brief for a new product called 'NanoSalad'.

BS will not be in short supply.

How to take part

You will be guided by the Big BS Workshop team throughout the day and encouraged to submit your BS insights, based off the provocations from the research.

All ideas shared will have the chance to come to life, live at Nudgestock 2021 today.

Click here to join the ideation

The Brief

NanoSalad is changing the way we consume nutrients. Each packet contains organic fruits and veggies shrunk into small flakes ~20 times smaller than the original ingredients.

It makes getting your 5-a-day easier, by simply sprinkling NanoSalad onto the foods you already love.

NanoSalad can be added to almost any food, allowing you to quickly add plant nutrients and fibre.

Click here to learn more about NanoSalad, Coley Porter Bell, or Cloud Army.

Get involved with the ideation - we can't wait to hear from you!

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