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DAN ARIELY

Q&A

Do you want to know more about what make us, as humans, so irrational? Or why the response to COVID19 was difficult to predict?

Returning to Nudgestock - this time digitally - is the renowned Dan Ariely.

Dan is a pioneer in behavioural science and an expert in the irrationality of human behaviour. He has published an array of best-selling books on the topic, including the famous Predictably Irrational which helped to bring behavioural economics to the forefront of public attention.

In the lead up to June 12th, we asked Dan a couple of questions…

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'What are your top tips to survive lockdown?'

Don’t read the news first thing in the morning or last thing at night. I’ve decided to only read the news for maximum one hour per day, in the middle of the day. You don’t want to start or end the day with a bad feeling.

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'What development in your field has surprised you the most this year?'

I have been trying to figure out how to get companies to experiment with more working from home for some time now. It has been very tough to find companies to experiment with this and then track how it’s working.

But guess what, nature has given us this experiment. Obviously not in the most controlled way, as most people are working from home with children, which is not ideal. But still, we are going to learn a lot about working from home at the moment.

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'What is your favourite nudge?'

I’m not sure I like the term nudge. But it’s making things that are usually invisible, visible. In particular making steps towards a financial goal visible. And the amazing thing about this is that even though I have been in this field for a while, the intensity and magnitude of these effects has surprised me.

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Nudgestock Global session title:

“Some contemplations about social science and COVID19”

For more: danariely.com
Find Dan on Twitter: @danariely

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