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LUCA DELLANNA

Q&A

Why do organisations so often struggle to design effective incentives programmes for both employees and customers? And how are incentives actually encoded in the brain?

Luca DellAnna is heading to the Nudgestock stage hoping to answer these questions and also provide some practical tips to enable real behaviour change. Luca is an Operational Excellence consultant, a researcher on complex systems and emergent behaviours, and published author of 5 books.

An automotive engineer by training, after having consulted for large multinationals, Luca quit his corporate job to open an individual consulting practice in which he helps CEOs and COOs to build antifragile businesses and to change the operational culture of their teams.

Luca divides his team between Italy and Singapore.

We caught up with him ahead of the big day…

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What are your top tips to survive lockdown?

“Stand up every hour or so, to keep the blood circulating in your veins. Use the saved commute time to do every day something you've been postponing and would increase your self-respect.”

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What is your favourite nudge?

“Making the desired behaviour the default choice. It also works as a self-nudge – I believe that willpower is useless in the long-term unless used to change one's environment.”

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What is the piece of work that you are most proud of?

“My book ‘The Control Heuristic’, whose second edition is about to hit the bookstores.”

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Nudgestock Global session title:

“Effective Incentives”

For more: Luca-Dellanna.com

Find Luca on Twitter: @DellAnnaLuca

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