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PATRICK FAGAN

Q&A

We’re very excited to be welcoming Patrick Fagan to the Nudgestock Global stage this year!

Patrick, author of Hooked, specialises in ‘turning minds into money’; that is, practically applying psychological science for commercial outcomes. As Chief Scientific Officer at behavioural science outfit Capuchin and a part-time lecturer at two universities, he’s particularly interested in the ethics of the human mind and scientific methodology.

We’re looking forward to hearing some fascinating insights, especially from his time as a psychologist on the front line at Google and Cambridge Analytica.

Ahead of the big day, we asked Patrick a couple of timely questions…

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What are your top tips to survive lockdown?

Get physical. As we’re trapped in our houses, it’s tempting to lose ourselves in social media, Netflix, and PS4. But this use of technology can result in unhappiness, emotionality, and impulsiveness. While getting stuck into physical things like gardening, reading, or crafts is shown to improve life satisfaction.

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What is your favourite nudge?

An interesting nudge at the minute is the ‘hedonic treadmill’ - also related to the Overton Window and the metaphor of boiling a frog. Our idea of what is normal and acceptable changes incredibly quickly - as we have seen over the last few weeks! I never thought I’d see this kind of social change in real life.

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And finally, tell us a fact we wouldn’t know about you…

Sometimes I ask people to call me Pat because research suggests it makes me more likeable.

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Nudgestock Global session title:

“Putting Psychology into Technology – Ethically! How do you (and should you) turn the collective unconscious into data points, to harness the power of the personalised nudge?”

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