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2020 speakers

Rory Sutherland

Vice Chairman of Ogilvy

Rory Sutherland is the Vice Chairman of Ogilvy, where he has worked since 1988.

This attractively vague job title has allowed him to form a behavioural science practice within the agency whose job is to uncover the hidden business and social possibilities which emerge when you apply creative minds to the latest thinking in psychology and behavioural science.

Rory's TED talk

Laurie Santos

Human Cognition Expert

Psychologist Dr. Laurie Santos is an expert on human cognition, its origins, and the evolutionary biases that influence our all-too imperfect life choices.

She is also knowledgeable in how behavioral change through positive psychology can lead to a happy and fulfilling life. Currently, the big project of Dr. Santos is to positively influence the culture of Yale University by teaching happiness and well-being. She created a course so meaningful that it became the most popular class taken at Yale in over 316 years.

Laurie's Happiness Lab Podcast

Dan Makoski

Chief Design Officer at Lloyds Banking Group

Dan Makoski is a design executive who leads innovation by design. He is Chief Design Officer at Lloyds Banking Group, leading a multi-disciplinary human-centered team with the singular goal of helping Britain prosper through empathetic and courageous design.

He was Head of Design at Walmart (the Fortune 1), started Project ARA at Google, designed the original Surface at Microsoft, led design research globally at Motorola, and was the first VP of Design at Capital One. The common thread across his career is the belief that design is most powerful when it's an expression of service, and innovation is most impactful when it fosters openness and inclusion.

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Dilip Soman

Founder of Behavioural Economics at the Rotman School

Dilip Soman is a Canada Research Chair in Behavioural Science and Economics, and the founding director at the Behavioural Economics in Action centre at the Rotman School [BEAR], University of Toronto.

He has degrees in behavioural science, management and engineering, and is interested in the applications of behavioural science to welfare. He is the author of several books (including "The Last Mile"; UTP 2015) and research papers. Dilip's massive open online course BE101x: Behavioural Economics in Action (edX) has been a stepping stone into the world of behavioural science for many of the approximately 200,000 registrants.

In 2020, he is looking forward to the first of a series of books arising from the "Behaviourally Informed Organizations" project at BEAR. His non-academic work includes stints in marketing, advertising, and government. When not working, his interests include procrastination, cricket, travel, and taking weekends seriously.

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Rachel Botsman

Leading Expert on Trust in the Modern World

Rachel Botsman is a leading expert and author on trust in the modern world.

As the first Trust Fellow at Oxford University’s Saïd Business School, she aims to challenge and change the way people think about trust and related topics such as power, influence, truth and beliefs. She is the author of two critically acclaimed books, What’s Mine is Yours and Who Can You Trust? Her TED talks have been viewed more than 4 million times.

Rachel has been recognized as one of the world’s 30 most influential management thinkers by Thinkers50, one of the Top 10 most influential voices in the UK on LinkedIn and honoured as a Young Global Leader by the World Economic Forum. She is a regular contributor to the The Guardian, Financial Times, The New York Times, Harvard Business Review and Wired, and the host of the podcast series Trust Issues.

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Dr. Peter McGraw

Global Expert in the Scientific Study of Humour

Dr. Peter McGraw is a behavioral economist and global expert in the scientific study of humor.

He directs The Humor Research Lab (HuRL), hosts the podcast I’M NOT JOKING, and is the co-author of The Humor Code: A Global Search for What Makes Things Funny. McGraw is a business school professor who teaches MBA courses for the University of Colorado Boulder, University of California San Diego, and London Business School. His work has been covered by The New York Times, Wall Street Journal, Harvard Business Review, NPR, BBC, and CNN.

His forthcoming book, Shtick to Business: What the Masters of Comedy can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career, launches on April Fool’s Day 2020.  

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Patrick Fagan

Chief Scientific Officer at Capuchin

Patrick is a behavioural scientist who specialises in ‘turning minds into money’ - that is, practically applying psychological science for commercial outcomes.

On the academic side, Patrick is a part-time lecturer at two universities, has authored papers on topics from facial expressions to Facebook psychology, and published a book on comms psychology with Pearson. On the commercial side, he has been consulting and running research for blue-chip clients for over a decade, and was previously Lead Psychologist at Cambridge Analytica. He is now Chief Scientific Officer at behavioural science outfit Capuchin.

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Jennie Roper

Head of Insight at Kinetic

Jennie Roper has 15 years of media experience. She started her career at Kantar Research which included 2 years working in their Swedish office.

Moving to the BBC she ran the insight department for the global news division where she won and MRS award for Best International Research Project in 2012. At Kinetic she has pioneered behavioural economics in OOH planning. Her team was shortlisted for an MRG Award for Best Research Initiative in 2016. She is an evangelist for media research and brings an un-dying love of insight to everything she does.

Visit Kinetic

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