As documented in his best-selling book Thinking, Fast and Slow and Michael Lewis’ The Undoing Project, much of Kahneman’s work has been devoted to behavioural economics. In the late 1970s and early 80s, Kahneman and Amos Tversky published two landmark papers laying the foundation for what the subject is today: "Prospect Theory: An Analysis of Decision Under Risk" and "Judgment Under Uncertainty: Heuristics and Biases”.
Since then, Kahneman has moved on to studying new subjects including hedonic psychology, algorithmic data analytics, and, most recently, artificial intelligence. He has also spent several years consulting for top financial services firms worldwide. Kahneman’s latest book, Noise, releasing May 2021, explains how and why humans are so susceptible to noise in judgment, and what can be done about it.
Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioural science practice within the agency.
At the Behavioural Science Practice, Rory and the team look for ‘unseen opportunities’ in consumer behaviour. These are the often small contextual changes which can have enormous effects on the decisions people make - for instance, tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media", seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act.
Before founding the Behavioural Science Practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: The Wiki Man, available on Amazon (at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day), and the best-selling Alchemy, The Surprising Power of Ideas Which Don't Make Sense, published in May 2019.
Shahzeen Attari’s research focuses on people's judgments and decisions about climate change and resource use. She has investigated how people think about energy and water use, how people conceptualize water systems, and is currently studying how to use stories to fuse facts and feelings to motivate action on climate change. She is an Associate Professor at the O’Neill School of Public and Environmental Affairs at Indiana University Bloomington. She was a postdoctoral fellow at the Earth Institute and the Center for Research on Environmental Decisions (CRED) at Columbia University. She holds a PhD in Civil and Environmental Engineering & Engineering and Public Policy from Carnegie Mellon University, and a Bachelors of Science in Engineering Physics from University of Illinois at Urbana-Champaign.
Dedicated to bridging the gap between theory and practice, Cerita has spent over 25 years applying principles of Behavioural Science to Product Development, Marketing and MR, Innovation, and Design. Having earned a PhD in Cognitive Psychology, her career spans the automotive industry at both Ford Motor Company and Toyota as lead Human Factors Engineer; at Kimberly-Clark where she led the adoption of behavioural frameworks to drive brand building platforms; and most recently at Coca-Cola where she leverages models of behaviour and decision making at scale to fuel and sustain brand growth. She has a passion for mentoring the next generation of Behavioural Scientists and empowering organizations to confidently activate behavioural insights and yield measurable business results.
Nicholas A. Christakis, MD, PhD, MPH, is the Sterling Professor of Social and Natural Science at Yale University. His work is in the fields of network science, biosocial science, and behaviour genetics.
Nicholas directs the Human Nature Lab and is the Co-Director of the Yale Institute for Network Science. He was elected to the National Academy of Medicine in 2006; the American Association for the Advancement of Science in 2010; and the American Academy of Arts and Sciences in 2017.
Dr. Clare Purvis is Director of Behavioral Science at Headspace. Bridging science and innovation, Clare is committed to developing and scaling health products that support people in living full and vital lives. Clare leads the company’s Behavioural Science team, which focuses on integrating authentic expertise and behavioral science into company operations at scale, ensuring that Headspace inspires, guides, and supports our members in living healthier and happier lives.
Previously, Clare led clinical product and coaching at Lantern, an evidence-based digital mental health company. Clare is also an affiliated scholar at Stanford University Clinical Excellence Research Center where she provides consultation on the use of technology to make great healthcare more affordable.
Ollie Hulme is a senior researcher at the Danish Research Centre for Magnetic Resonance, where he runs the reward group, which focuses on how the brain's reward system works and why. Ollie takes a broad approach to answering these questions, bridging between brain scanning, endocrinology, computational modelling, economics, and evolutionary theory.
Ollie also an external fellow at the London Mathematical Laboratory, where he has been working on how concepts first developed in physics can give insight into how we make decisions, in particular how we take risks, and how we value time.
Sam Tatam is Global Consulting Partner and Head of Ogilvy Consulting's Behavioural Science Practice. An awarded strategist, registered psychologist and recognised pioneer of applied behavioural science, Sam’s experience stems from a background in Organisational / Industrial Psychology and advertising strategy, with a passion for understanding consumer behaviour at both a macro and micro scale.
Today, he leads a team of talented psychologists and behavioural economists to bring this thinking to key Ogilvy and WPP clients across the globe; developing interventions and shaping the communications of some of the world’s most Influential brands and organisations.
From New York to Nairobi, Sam has led behaviour change projects across virtually every category and continent, including: The Bill & Melinda Gates Foundation, Facebook, Walmart, British Gas, American Express, Ford, WRAP, Kimberly Clark and Costa Coffee. Prior to joining Ogilvy in London, Sam was Head of Behavioural Science for Ogilvy, Australia, and previously worked in Organisational Development for Macquarie Group in Sydney.
Abby Dalton is the Operations Officer for the World Bank’s Mind, Behavior, and Development Unit within the Poverty and Equity Global Practice, where she manages team operations, fundraising, communications, and strategy. Previously, she was the Assistant Director of the Behavioral Insights Group at the Harvard Kennedy School, a university-wide initiative engaging faculty, students, and international organizations applying behavioral science for the public good. She holds a B.A. from Wellesley College, and an Ed.M. in Higher Education from the Harvard Graduate School of Education.
As founder of the Ogilvy Center for Behavioral Science at Ogilvy Consulting, Chris works to boost the effectiveness of every client engagement through applying a deep understanding of the “Real Why” of human behavior. His work also decodes the “Hidden Who” of individuals at scale using proprietary new lenses of personality trait science, worldviews, and thinking styles. Previously, Chris served as Global CEO and Chair of Ogilvy Public Relations, and served two terms as the public relations industry chair. In his first career, he worked as a top news media executive at the Wall Street Journal and CNBC for more than 20 years. Chris has been honored with a Rockefeller Foundation Bellagio Residency as well as earned four annual Atticus Award honors (the highest thought leadership award among the more than 360 companies that make up WPP). He was named a “Top 25 Innovator” in the U.S. and named to the Hall of Fame by both Campaign Asia and ICCO (International Communications Consultancy Organization). He was elected life member of the Council on Foreign Relations in 2010.
Mark was appointed CEO of WPP in September 2018. He has held multiple leadership positions at WPP, having first joined the Company in 1989. As Head of Strategy and then CEO of WPP Digital, Mark was responsible for WPP’s first moves into technology.
Earlier in his career, he co-founded internet start-up WebRewards and specialised in media and marketing as a principal at consultancy Booz Allen & Hamilton. In 2015, he became Global CEO of Wunderman, which he transformed into one of the world’s leading creative, data and technology agencies.
Mark is regularly named among the world’s top digital influencers. He is the Chairman of the Natural History Museum Digital Council, a member of the Male Champions for Change Global Tech Group, and was recognised as a HERoes Champion of Women in Business in 2018, 2019 and 2020. In 2021, Mark was awarded FIPA (Fellow of the IPA) status for outstanding services to the industry in the IPA's New Year's Honours.
Andy Main is the Global Chief Executive Officer for Ogilvy. Throughout his career, Andy has grown the value of Fortune 500 companies through the combined power of creativity, technology, business value, and experience innovation.
Prior to joining Ogilvy in July 2020, Andy led Deloitte Digital and scaled it into a multi-billion-dollar global business. He's an entrepreneur and reshaped the industry by making the first move by a consulting firm to compete in the creative services market. He believes that now more than ever, there is a unique opportunity to use Ogilvy’s creative genius and global reach to grow and transform not only brands, but entire businesses. Growth matters! Ogilvy owns the market around achieving the growth ambitions of businesses everywhere—not just growth in financial terms, but growth in human terms around experience, creativity, diversity, sustainability, and responsibility.
Andy is one of the industry's most highly regarded executives, featuring in Adweek’s Top 100 Leaders in Marketing, Media, and Technology. He has also been named as one of the world’s Top 25 consultants by Consulting Magazine.
Guru Madhavan is the senior director of programs at the U.S. National Academy of Engineering. His portfolio of work at the National Academies of Sciences, Engineering, and Medicine has included leading the analyses for making prescription medicines affordable and developing a national strategy for cancer control in the U.S., directing a global health forum on infectious diseases, and conducting the research, design, and development of a systems analysis platform for prioritizing new vaccines and related interventions.
A biomedical systems engineer by background, Guru has worked in the medical device industry as a research scientist developing cardiac surgical catheters for ablation therapy and neuromuscular stimulators for improving blood circulation. He has served as a technical adviser to the U.S. Department of Health and Human Services, and is an advisor to the European Union Malaria Fund. He is chair of the board of Prosocial World, and is an elected fellow of the American Association for the Advancement of Science and the American Institute of Medical and Biological Engineering. His books include Applied Minds: How Engineers Think and Making Better Choices: Design, Decisions, and Democracy .
A challenge-driven innovator by nature, Fiona has been tackling big challenges head-on throughout her career. After successfully pioneering and launching an automated marketing communications program for American Express International with Ogilvy UK, Fiona, a British-born Nigerian fulfilled a lifelong ambition and moved to Africa to take up her next challenge, transforming the struggling Digital discipline for Ogilvy Africa.
A year into her tenure, after successfully improving the business and building the agency client base and revenue, she was promoted to lead Digital for Ogilvy across SSA, managing digital teams in Kenya, Ghana, Gabon, Tanzania, and Zambia. In 2018 Fiona was given a big opportunity when she was promoted to the role of MD, to set up and manage the new Ogilvy office in Nigeria. Since taking up this position she has built the business from a single client to a diverse portfolio that includes several brands from the Coca-Cola, Mondelez and the Flour Mills of Nigeria portfolios’, NBC Universal, as well as American Express, Philips, Gates Foundation and Natural Prime to name a few.
Under her leadership, she has successfully steered teams to significant award wins across SSA, including winning APA (Association of Practitioners in Advertising Kenya) Digital Agency of the Year Award in 2016 and 2017, Loeries, African Cristals, APAs, a Dubai Lynx and 6 LAIF (Lagos Advertising and Ideas Festival) Awards. In true pioneering spirit, Fiona’s ambitions for Nigeria include using her cultural understanding of the local audience and market, along with her international experience in data-driven behavioural insight and brand building, to create transformative communications and strategies, that will successfully help brands innovate and grow in Nigeria.
Carla began her Ogilvy career in client management on IBM, driving global digital and demand generation. She assumed North America digital leadership as President of OgilvyOne in 1998 and served as Co-Chief Executive Officer, Ogilvy North America from 2005-2010. Carla designed and launched Ogilvy’s VERGE Digital Summit series, which was expanded to 35 countries as Ogilvy’s premier digital thought leadership event over ten years. She was the founder of the CRM and data consulting group at Ogilvy, and led the development of digital media services, [email protected], now part of GroupM. Carla led two acquisitions for Ogilvy: The Lacek Group, loyalty marketing specialists, and Leopard, a sales enablement group.
After being named one of Advertising Age’s “Woman to Watch” in 1999, Carla was jury chair of the 2001 Cyber Lions, the first-ever female jury chair of the Cannes International Festival of Creativity in its then 50-year history. Carla was later awarded “Advertising Woman of the Year” by AWNY and the YWCA’s “W” award for her efforts to eliminate racism and empower women in the workplace. Throughout her career, Carla has balanced work with raising three children. In 2005, she was selected as one of Working Mother magazine’s "Advertising Working Mothers of the Year".
In December 2019, Ann Mukherjee joined Pernod Ricard North America as Chairman & CEO. The first industry outsider and woman of color to assume the position, she has demonstrated from day one her ability to advance through ambiguity, while delivering both ROI and ROR (return on responsibility).
Ann is transforming the Pernod Ricard North America business to be laser-focused on driving the science of predictable consumer demand. She’s igniting growth across the portfolio by improving speed to market; and is building trusted brands attuned to the current climate of culture. Ann is unafraid to put resources behind the cultural issues that matter most to the people and communities the company and its brands serve. Ann led the Absolut team in taking a stand on consent, forcing a critical conversation on a taboo topic for the alcohol industry; she rallied the company’s manufacturing facilities to produce hand sanitizer in support of the federal and local government’s response to COVID-19; she directed the company’s $1 million investment in racial justice nonprofits; and she’s currently calling on associations, social media platforms and brands across industries to join an open source, consumer movement to help stop hate speech online.
Ann has been recognized among Forbes’ Top 50 Most Influential CMOs; named Marketer of the Year by Brand Week; and earned an ADCOLOR Legend Award. She was recently nominated for Wine Enthusiast’s Person of the Year and PRWeek’s Most Purposeful CEO.
Rob Stephenson is an international keynote speaker, campaigner and wellbeing consultant who is on a mission to help create happier, healthier and higher performing workplaces. He experiences bipolar disorder personally. Rob is the founder of InsideOut, a social enterprise with the mission of smashing the stigma of mental ill-health in the workplace by showcasing senior leader role models with lived experiences of mental ill-health. This is done by virtue of a published annual list – The InsideOut LeaderBoard. As a consultant, Rob works with Boards and senior leadership teams on the design and implementation of an integrated wellbeing strategy. Rob is the CEO of FormScore, a revolutionary technology start up helping people to monitor their mental health using a score out of ten with a mobile app to help friends, family and colleagues support each other. Rob is co-founder of the InsideOut Awards and G24, the world’s first global 24-hour mental health summit. In his keynote talks, Rob inspires audiences to think differently about mental health and wellbeing.
John Cleese is an actor, comedian, screenwriter, and producer who first shot to fame in England with The Frost Report in 1966. He went on to co-found Monty Python’s Flying Circus, which conquered the world with 4 cult TV series and 4 hugely successful films. Along with Python, he also starred as Basil Fawlty, the hotel manager from hell in Fawlty Towers, one of the most successful TV series ever made.
Less well known is the fact that John Cleese co-wrote (with Robin Skynner) two best-selling books on psychology: Families and How to Survive Them, and Life and How to Survive It. In 2014, he wrote his first autobiography So Anyway, and in 2020 put pen to paper about the art of creativity, in Creativity - A Short and Cheerful Guide.
Despite our intentions, why do we so often fail to act in our own best interest? Why do we promise to skip the chocolate cake, only to find ourselves drooling our way into temptation when the dessert tray rolls around? Why do we overvalue things that we’ve worked to put together? What are the forces that influence our behavior? Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics at Duke University, is dedicated to answering these questions and others in order to help people live more sensible – if not rational – lives. His interests span a wide range of behaviors, and his sometimes unusual experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom.
Dan is a founding member of the Center for Advanced Hindsight, co-creator of the film documentary (Dis)Honesty: The Truth About Lies, and a three-time New York Times bestselling author. His books include Predictably Irrational, The Upside of Irrationality, The Honest Truth About Dishonesty, Irrationally Yours, Payoff , Dollars and Sense and Amazing Decisions. Dan also has a bi-weekly advice column in the Wall Street Journal called “Ask Ariely.”
Ruby Wax is a highly successful comedian and presenter, who had her own show on the BBC for 25 years interviewing, among others, Donald Trump, Imelda Marcos, Madonna and O.J. Simpson. She is author of four Sunday Times best-selling books, and has also for the last 25 years been performing her live one-woman shows globally.
Ruby has a Master's degree in Mindfulness Based Cognitive Therapy from Oxford University, and is a highly acclaimed Ted Talk Global speaker. She combines neuroscience, mindfulness and comedy, helping the world to find calm in this hectic 21st century. She was awarded an OBE for her services to mental health and is the founder of Frazzled Cafés. In her latest book And Now for the Good News, Ruby examines how living in such a climate of fear we need to turn our attention to the possible.
David Nutt is Head of the Centre for Neuropsychopharmacology in the Division of Brain Sciences, Imperial College London. He specialises in the research of drugs that affect the brain and conditions such as addiction, anxiety, and sleep. David is the chairman of Drug Science, a non-profit which he founded in 2010 to provide independent, evidence-based information on drugs.
He is also visiting professor at the Open University in the UK and Maastricht University in the Netherlands, and was President of the European College of Neuropsychopharmacology. His most recent book Drugs Without the Hot Air: Making Sense of Legal and Illegal Drugs (2020) makes the case for removing the hysteria and political rhetoric from discussions of drug policy.
Joe Fattorini is transforming our relationship with wine on television and online. Joe is Trade Czar at pix.wine in California, the world’s first wine discovery platform connecting wine sellers to wine buyers. Pix blends content, human experts, artificial intelligence and the world’s wine sellers to unlock wine online. Joe is also a consultant Creative Director at TWS Creative in London, an agency covering digital strategy and branded content as well as television production.
Joe is also “the Attenborough of Oddbins” as presenter of The Wine Show, the world’s leading wine programme, broadcast in 110 countries to an audience of 80 million viewers. Along with his writing in Saga Magazine, Joe was described as “undoubtedly the most potent – and charismatic – force in wine media today”.
Michael Hallsworth is Managing Director, North America at the Behavioral Insights Team (BIT). BIT was set up by the then UK Prime Minister in 2010 as the first government institution dedicated to applying behavioral sciences. BIT is now a world-leading consultancy that helps organizations to apply behavioral insights in support of social purpose goals. Michael has been a leading figure in developing the field of applying behavioral science to government. He is the author of the book Behavioral Insights (MIT Press, 2020) and has authored several influential frameworks such as the MINDSPACE and EAST reports. Michael has a PhD in behavioral economics from Imperial College London and is an Assistant Professor (Adjunct) at Columbia University.
Cinta Azwiendasari is a sustainability communications and behaviour design professional based in Indonesia. Her main interest lies in uncovering insights-led solutions and finding creative interventions for behaviour change. She has been consulting various NGOs, development partners, and corporations with their communications and design challenges for sustainability, ranging from issues in ocean and marine conservation, peat land restorations, sustainable consumption and production, climate change and waste management, among others. In solving these challenges, she is equipped in using the Human Centered Design methods and mindset and is adept at developing strategies and creative approaches for various target audiences. As a practitioner, she believes in the power of human interaction and is always keen to learn how the mind works when it comes to sustainability issues.
Amy Kean is founder of Six Things Impossible - a creative experimentation company - and co-founder of DICE: diversity and inclusion at conferences and events. DICE is a global voluntary entity that helps events professionals across every industry curate in a fairer, more inclusive way. Amy's been in the ad industry for 17 years in global innovation roles, and is also culture editor for shots and a bestselling author and poet.
Damon Centola is a Professor in the Annenberg School for Communication, the School of Arts and Sciences, and the School of Engineering and Applied Sciences at the University of Pennsylvania, where he is Director of the Network Dynamics Group and Senior Fellow at the Leonard Davis Institute of Health Economics.
Damon's research addresses social networks and behavior change, producing work that has been published across several disciplines - including being awarded a U.S. Patent for inventing a method to promote diffusion in online networks. He is a Fellow of the Center for Advanced Study in the Behavioral Sciences at Stanford University. He is also the author of How Behavior Spreads: The Science of Complex Contagions, and Change: How to Make Big Things Happen.
Maddie is a Senior Consultant at Ogilvy Consulting’s Behavioural Science Practice where she leads a diverse range of behaviour change projects. Working both within the UK and across the global network she applies behavioural science and creativity to develop solutions for a range of clients across the private, public, and third sector. With a special interest in applying behavioural science to drive social good, over the last 5 years she has driven initiatives to boost fundraising, improve the stem cell donation experience, fight food waste at scale across the UK, and develop solutions to help tackle malnutrition and period poverty in developing countries.
Sakshi Ghai is pursuing a PhD in psychology at the University of Cambridge. Her research focuses on empowerment, technology and behavior change in the context of the Global South. Recently, she was a Visiting Scholar at the Center for Social Norms and Behavioral Dynamics at the University of Pennsylvania and a short-term consultant with the World Bank’s Behavioral Science (eMBeD) Unit. She received the 2020 Researching Injustice and Social Equality award from the Association for Psychological Sciences. Previously, Sakshi has worked at Ogilvy and Wharton People Analytics. Sakshi was a 2015 Young India Fellow at Ashoka University and received her Master’s degree in behavioural and decision sciences from the University of Pennsylvania.
Michele Gelfand is Distinguished University Professor of Psychology at the University of Maryland, College Park. Gelfand uses field, experimental, computational and neuroscience methods to understand the evolution of culture and its multilevel consequences. Her work has been published in outlets such as Science, the Proceedings of the National Academy of Sciences, Psychological Science, Nature Human behavior, the Journal of Personality and Social Psychology, Journal of Applied Psychology, Academy of Management Journal, among others. Gelfand is the founding co-editor of the Advances in Culture and Psychology series (Oxford University Press). Her book Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire the World was published in 2018.
She is the Past President of the International Association for Conflict Management and co-founder of the Society for the Study of Cultural Evolution. She received the 2016 Diener award from SPSP, the 2017 Outstanding International Psychologist Award from the American Psychological Association, the 2019 Outstanding Cultural Psychology Award from SPSP, the 2020 Rubin Theory-to-Practice award from the International Association of Conflict Management, and the Annaliese Research Award from the Humboldt Foundation. Gelfand was elected to the American Academy of Arts and Sciences in 2019. She is joining the Stanford Graduate School of Business in Fall 2021.
Renée DiResta is the Technical Research Manager at the Stanford Internet Observatory. She investigates the spread of malign narratives across social and other media networks. Renee’s areas of research include disinformation and propaganda by state-sponsored actors, and health misinformation and conspiracy theories. Renee has advised Congress, the State Department, and other academic, civic, and business organizations, and has studied disinformation and computational propaganda in the context of pseudoscience conspiracies, terrorism, and state-sponsored information warfare.
Renée regularly writes and speaks about the role that tech platforms and curatorial algorithms play in the proliferation of disinformation and conspiracy theories. She is an Ideas contributor at Wired and The Atlantic. Her tech industry writing, analysis, talks, and data visualizations have been featured or covered by numerous media outlets including the New York Times, The Washington Post, The Wall Street Journal, The Atlantic, CNN, CNBC, Bloomberg, Fast Company, Politico, TechCrunch, Wired, Slate, Forbes, Buzzfeed, The Economist, Journal of Commerce, and more. She is a 2019 Truman National Security Project security fellow, a 2019 Mozilla Fellow in Media, Misinformation, and Trust, and a Council on Foreign Relations term member. Renée is a co-author of The Hardware Startup: Building your Product, Business, and Brand, published by O’Reilly Media.
Tara is a Director at Ogilvy Consulting’s Behavioural Science Practice and led its inaugural experiment in 2012, a project known as “The Babies of the Borough”. With more than a decade behind her in brand strategy at some of the world’s biggest advertising agencies - working for global brands like Unilever, Coca-Cola and Budweiser - Tara considers herself lucky to have been at the forefront of the revolution in applied behavioural science. She now specialises in integrated behaviour change campaigns for clients such as HM Government, Recycle for London and Public Health England. Tara is an awarded creative thinker, certified trainer of Edward de Bono’s lateral thinking techniques and an evangelist for psychedelic medicines.
Gordon Pennycook is an Assistant Professor at University of Regina's Hill/Levene Schools of Business. His expertise is human reasoning and decision-making, with a particular focus on the distinction between intuitive processes and more deliberative reasoning processes. He obtained his B.A. in Psychology from the University of Saskatchewan and his PhD in Cognitive Psychology at the University of Waterloo. Prior to starting at the University Regina in 2018, he held a Social Sciences and Humanities Research Council of Canada Banting Postdoctoral Fellowship at Yale University. He has published over 75 peer-reviewed articles, including in journals such as Nature, Science, Proceedings of the National Academy of Science.
Deirdre Nansen McCloskey, an economist, historian, and public intellectual, has written twenty books and four hundred scholarly pieces on topics ranging from technical economics and statistics to the ethics of the bourgeois virtues. A recent book, Bourgeois Equality: How Ideas, Not Capital or Institutions, Enriched the World (2016), is the third in a trilogy (2006, 2010). It identifies the egalitarian liberalism of Voltaire and Smith and Mill as the cause of the explosion of commercially tested betterment after 1800, and the cultural enrichment of the world. In 2019 Yale University Press published her acclaimed Why Liberalism Works: How True Liberal Values Produce a Freer, More Equal, Richer World for All , which applies her scientific findings to politics.
Neela A. Saldanha
Neela is an applied behavioral scientist working at the intersection of behavior change and development. She consults with several non-profit organizations, teaches and writes about behavioral science, dignity, development and the Global South. She is proud to be on the Board of The Life You Can Save, the organization co-founded by Princeton philosopher, Peter Singer. Previously she was the Founding Director of the Center for Social and Behavior Change at Ashoka University, India. In addition to her social impact experience, Neela has extensive private sector experience - having held global executive positions spanning brand management, insights and strategy at leading multinationals such as Nestle, Unilever, PepsiCo and Accenture.
Neela was recently mentioned in Forbes magazine as “Ten Behavioral Scientists You Should Know”. Her work has appeared in Harvard Business Review, Behavioral Scientist and Apolitical. Neela has an PhD in Marketing (Consumer Behavior) from The Wharton School, U of Pennsylvania and an MBA from IIM Calcutta.
Ian Randolph has been working at the intersection of behavioural science, data science, and business for the past decade. After degrees in Cognitive Science from Yale and Decision Science from the LSE, his first career project was to help design an algorithm for predicting the next Arab Spring as part of DARPA’s N2 programme. He then took these insights working with tech companies in varied industries to build leading-edge data products, such as a virtual life coach which learns your personality, a fashion recommendation engine which knows what ‘sexy’ looks like, and a suite of features you’ve probably used if you’ve travelled by train in the UK. Ian is currently the Head of Product and R&D for Tailify where he’s building a brain which measures the influence of social media creators.
Driven by an insatiable curiosity to understand why humans do what they do, Luca Tornese started his adult life by studying anthropology, social science and consumer psychology. Today, Luca is Head of Strategy at Tailify where he and his team aim to redefine how brands leverage influence to drive long-term sustainable growth. By applying behavioural and data science to the influencer industry, Luca and his team are able to deliver campaigns for some of the world’s leading brands with unparalleled precision and scale. This leads them to create better marketing. Marketing that drives exponentially higher ROI in record time whilst enabling millions of digital consumers to stay clear of inefficient and meaningless #ADs.