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2020 Speakers

Rory Sutherland

Vice Chairman of Ogilvy

Rory Sutherland is the Vice Chairman of Ogilvy, where he has worked since 1988.

This attractively vague job title has allowed him to form a behavioural science practice within the agency whose job is to uncover the hidden business and social possibilities which emerge when you apply creative minds to the latest thinking in psychology and behavioural science.

Rory's TED talk

Cass Sunstein

Co-author of ‘Nudge’ and Robert Walmsley Professor, Harvard

Cass Sunstein is the co-author of ‘Nudge’ and is currently the Robert Walmsley University Professor at Harvard.

Cass is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. In 2018, he received the Holberg Prize from the government of Norway, sometimes described as the equivalent of the Nobel Prize for law and the humanities.

From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs, and after that, he served on the President's Review Board on Intelligence and Communications Technologies and on the Pentagon's Defense Innovation Board. Cass has testified before congressional committees on many subjects, and he has advised officials at the United Nations, the European Commission, the World Bank, and many nations on issues of law and public policy.

He is the author of hundreds of articles and dozens of books, including Nudge: Improving Decisions about Health, Wealth, and Happiness with Richard Thaler, and Too Much Information. He is now working on a variety of projects involving the regulatory state, "sludge" (defined to include paperwork and similar burdens), fake news, and freedom of speech.

Q&A with Cass Sunstein

Dan Ariely

Professor of Psychology and Behavioral Economics

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and a founding member of the Center for Advanced Hindsight.

Dan is the author of the bestsellers Predictably Irrational, The Upside of Irrationality, The Honest Truth About Dishonesty, Dollars and Sense and Amazing Decisions. He is also co-creator of the film documentary (Dis)Honesty: The Truth About Lies.

He is committed to describing his research findings in non-academic terms, so that more people will learn about this type of research, discover the excitement of behavioral economics, and possibly use some of the insights to enrich their own lives.

Q&A with Dan Ariely

Laurie Santos

Human Cognition Expert

Psychologist Dr. Laurie Santos is an expert on human cognition, its origins, and the evolutionary biases that influence our all-too imperfect life choices.

She is also immensely knowledgeable in how behavioral change through positive psychology can lead to a happy and fulfilling life. Currently, Laurie's big project is to positively influence the culture of Yale University by teaching happiness and well-being.

Laurie created a course so meaningful that it became the most popular class taken at Yale in over 316 years.

Laurie's Happiness Lab Podcast

BJ Fogg

Behavior Scientist, Stanford University

BJ Fogg teaches people how behavior works so they can create products & services that benefit people around the world.

A behavior scientist and innovator, BJ has directed a research lab at Stanford University since 1998. He’s created new models that explain the dynamics of human behavior. These models lay the foundation for a system he calls “Behavior Design,” the focus of his Stanford lab for the past decade.

BJ’s most recent Stanford work has been devoted to (1) helping people with coronavirus challenges and (2) teaching climate change professionals how to influence behavior for good. Both will continue into 2021.

BJ has personally coached over 40,000 people in forming new habits, using his breakthrough method called “Tiny Habits.” He explains this method (and broader aspects of Behavior Design) in his New York Times best selling book, Tiny Habits: The Small Changes that Change Everything.

He devotes about half of his time to Stanford and half to industry projects. For BJ, working in both worlds makes sense: His Stanford work makes him better in industry. And what he learns in industry improves his Stanford research and teaching.

Chiara Varazzani

Principal Behavioural Insights Advisor to the Victorian Government

Neuroscientist Dr Chiara Varazzani applies behavioural science to government and public policy.

Dr Chiara Varazzani is a leading specialist in applying behavioural science to public policy. She has set up and led units of behavioural scientists in government, designed behaviour change interventions and shaped the communications across different areas, including health, education and international development.

Today, Chiara is Principal Behavioural Insights Advisor to the Victorian Government in Australia. Prior to this, Chiara was Senior Executive Advisor in behavioural economics in the Australian Federal Government and Research Fellow at the Behavioural Insights Team in London.

She holds a PhD in Behavioural Neuroscience from Sorbonne University, a MSc from the School for Advanced Studies in Social Sciences and a MSc in Cognitive Sciences from the École Normale Supérieure.

Q&A with Chiara Varazzani

Dilip Soman

Founder of Behavioural Economics at the Rotman School

Dilip Soman is a Canada Research Chair in Behavioural Science and Economics, and the founding director at the Behavioural Economics in Action centre at the Rotman School [BEAR], University of Toronto.

Dilip has degrees in behavioural science, management and engineering, and is interested in the applications of behavioural science to welfare. He is the author of several books (including "The Last Mile"; UTP 2015) and research papers. Dilip's massive open online course BE101x: Behavioural Economics in Action (edX) has been a stepping stone into the world of behavioural science for many of the approximately 200,000 registrants.

In 2020, he is looking forward to the first of a series of books arising from the "Behaviourally Informed Organizations" project at BEAR. His non-academic work includes stints in marketing, advertising, and government. When not working, his interests include procrastination, cricket, travel, and taking weekends seriously.

Q&A with Dilip Soman

Geoffrey Miller

Evolutionary Psychologist

Geoffrey Miller is an evolutionary psychologist best known for his books The Mating Mind (2001), Mating Intelligence (2008), Spent (2009), Mate (2015), and Virtue Signaling (2019).

Geoffrey has a B.A. from Columbia University and a Ph.D. from Stanford University, and is a tenured associate professor at the University of New Mexico (USA). His 120 academic publications have addressed sexual selection, mate choice, signaling theory, fitness indicators, consumer behavior, marketing, intelligence, creativity, language, art, music, humor, emotions, personality, psychopathology, behavior genetics, and machine learning.

He has given over 200 talks in 16 countries, and also worked at NYU Stern Business School, UCLA, University College London, the London School of Economics, and University of Sussex. He has consulted for a variety of Fortune 500 companies, governments, NGOs, market research companies, and social media companies. He has been active in the academic free speech movement, the Effective Altruism movement, and popular science outreach.

Diana Fleischman

Evolutionary Psychologist

Diana Fleischman is an associate professor of psychology at the University of Portsmouth.

She received her PhD in evolutionary psychology at the University of Texas at Austin. Currently, Diana is on sabbatical and working on a book at the interface of evolutionary psychology and behaviorism.

You can find out what Diana is currently working on at her blog,

Q&A with Diana Fleischman

Patrick Fagan

Chief Scientific Officer at Capuchin

Patrick Fagan is a behavioural scientist who specialises in ‘turning minds into money’ - that is, practically applying psychological science for commercial outcomes.

On the academic side, Patrick is a part-time lecturer at two universities, has authored papers on topics from facial expressions to Facebook psychology, and published a book on comms psychology with Pearson. On the commercial side, he has been consulting and running research for blue-chip clients for over a decade.

Patrick was previously the Lead Psychologist at Cambridge Analytica. He is now Chief Scientific Officer at behavioural science outfit Capuchin.

Q&A with Patrick Fagan

Paul Dolan

Professor of Behavioural Science, London School of Economics

Paul is currently Professor of Behavioural Science at the LSE. He is Head of Department in Psychological and Behavioural Science and Director of Executive MSc Behavioural Science.

There are two main themes to Paul’s work: Developing measures of happiness and subjective wellbeing that can be used in policy and by individuals looking to be happier; and considering ways in which the lessons from the behavioural sciences can be used to understand and change individual behaviour, and to add to the evidence base in this regard.

He is author of two best selling books: Happiness by design and Happy ever after.

Bri Williams

Expert in Behavioural Influence

Bri Williams is one of Australia's leading experts in behavioural influence - how to get customers, staff and stakeholders to take action.

A CPA with a degree in Applied Psychology, Bri worked in finance, HR and product development for some of Australia's leading brands before founding her company, People Patterns in 2011. Her aim? To maximise the results you get and make life easier through behavioural science.

A regular contributor to Smartcompany, Bri has written five books including "Behavioural Economics for Business" and "The How of Habits" and appears regularly as a presenter, panellist and media commentator.

Q&A with Bri Williams

Sinan Aral

David Austin Professor of Management, MIT

Sinan Aral is a scientist, entrepreneur and investor. He is the David Austin Professor of Management at MIT, Director of the MIT Initiative on the Digital Economy (IDE) and a founding partner at Manifest Capital.

He was the Chief Scientist at SocialAmp (until its sale to Merkle in 2012) and at Humin (until its sale to Tinder in 2016). He currently serves on the Advisory Boards of the Alan Turing Institute, the British National Institute for Data Science in London, the Centre for Responsible Media Technology and Innovation in Bergen, Norway and C6 Bank, one of the first all-digital banks of Brazil.

He is also the author of the upcoming book The Hype Machine, about how social media is disrupting our elections, our economies and our health.

Nicholas Gruen

CEO, Lateral Economics

Dr Nicholas Gruen is a thinker in economics, innovation, government and society. As a current investor in numerous international start-ups, he brings a breadth of vision and experience to his presentations.

Nicholas is CEO of Lateral Economics, Visiting Professor at Kings College London Policy Institute and Adjunct Professor at UTS Business School, Chair of the Open Knowledge Foundation (Australia) and Patron of the Australian Digital Alliance.

He has advised two Cabinet Ministers, taught at ANU and sat on the Productivity Commission from 1993 to 1997 and worked within the Business Council of Australia.

He chaired The Australian Centre for Social Innovation (TACSI) from 2010 to 2016, the Federal Government’s Innovation Australia in 2013-14 and in 2009 chaired the Government 2.0 Taskforce.

Q&A with Nicholas Gruen

Dan Makoski

Chief Design Officer, Lloyds Banking Group

Dan Makoski is a design executive who leads innovation by design. He is Chief Design Officer at Lloyds Banking Group, leading a multi-disciplinary human-centered team with the singular goal of helping Britain prosper through empathetic and courageous design.

Dan was Head of Design at Walmart (the Fortune 1), started Project ARA at Google, designed the original Surface at Microsoft, led design research globally at Motorola, and was the first VP of Design at Capital One. The common thread across his career is the belief that design is most powerful when it's an expression of service, and innovation is most impactful when it fosters openness and inclusion.

Learn more

Peter McGraw

Global Expert in the Scientific Study of Humour

Dr. Peter McGraw is a behavioral economist and global expert in the scientific study of humor.

Peter directs The Humor Research Lab (HuRL), hosts the podcast I’M NOT JOKING, and is the co-author of The Humor Code: A Global Search for What Makes Things Funny. McGraw is a business school professor who teaches MBA courses for the University of Colorado Boulder, University of California San Diego, and London Business School. His work has been covered by The New York Times, Wall Street Journal, Harvard Business Review, NPR, BBC, and CNN.

His book, Shtick to Business: What the Masters of Comedy can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career, launched on April Fool’s Day 2020.  

Q&A with Peter McGraw

Elke Weber

Professor of Psychology & Public Affairs, Princeton University

Elke Weber is the Gerhard R. Andlinger Professor in Energy and the Environment and Professor of Psychology and Public Affairs at Princeton University. Her research models decision-making under uncertainty and time delay in financial and environmental contexts from a psychological and neuroscience perspective.

Her expertise in the behavioral decision sciences has been sought out by advisory committees of the National Academy of Sciences on Human Dimensions in Global Change, an American Psychological Association Task Force that issued a report on the Interface between Psychology and Global Climate Change, and Working Group III for the 5th and 6th Assessment Report of the UN Intergovernmental Panel on Climate Change (IPCC).

She is past president of the Society for Neuroeconomics, the Society for Judgment and Decision Making, and the Society for Mathematical Psychology. She is a fellow of the American Academy of Arts and Sciences, the American Association for the Advancement of Science, the American Psychological Association, the Association for Psychological Science, the Society for Risk Analysis, the Society for Experimental Psychology. She received the Distinguished Scientific Contribution Award from the Society for Risk Analysis and was also elected to the German National Academy of Sciences Leopoldina and the US National Academy of Sciences.

Q&A with Elke Weber

Adam Ferrier

Consumer Psychologist

Adam Ferrier is the founder of THINKERBELL, an agency that creates 'measured magic' and is currently Adnews' Creative Agency of The Year.

Adam is also one of the leading consumer psychologists in Australia, a brand strategist and an authority on Behavioural Economics. Adam sits on the boards of social giving company Good Thnx, social influencing company TRIBE, and the Publuc Intetest Jourbalism Initiative (PIJI).

Adam loves the intersection of marketing science and creativity - his work has won oodles of awards, and is largely captured in two books he’s written: ‘The Advertising Effect’ and ‘Stop Listening to The Customer: Try Hearing Your Brand Instead’.

Adam also founded and curated The Marketing Sciences Ideas Xchange (MSIX).

Q&A with Adam Ferrier

Sonia Friedrich

Behavioural Economics Strategist & Mentor

Sonia Friedrich has been called a “Growth Hacker”. Sonia empowers people by showing how to apply behavioural economics interventions both in business and in life.

Sonia has helped build individual brands up to $250M in Australia and New Zealand; has repositioned companies; restructured businesses and helped save small businesses from closing their doors. Sonia was previously the General Manager for GREY Healthcare Advertising, Sydney and had a career for more than 20 years in the pharmaceutical industry.

She has inspired start-ups and entrepreneurs and works with businesses of any size, from multi-national Fortune 500 companies to solo directors, across all industries. She employs a team of Statisticians, Data analysts and applied Behavioural Scientists, to prove measured outcomes of B.E interventions.

Q&A with Sonia Friedrich

Christopher Graves

Founder, Ogilvy Center for Behavioral Science

Christopher Graves works on wicked problems by decoding “The Real Why & The Hidden Who” of human behavior.

Christopher Graves founded the Ogilvy Center for Behavioral Science after first serving as regional CEO then Global CEO & Chair of Ogilvy Public Relations. Prior to joining Ogilvy, he worked in the news business for 23 years (CNN, WSJ, CNBC) and headed two international TV news networks.

His work has been awarded with a Rockefeller Foundation Bellagio Residency, and he has won four Atticus Awards for writing, research and thought leadership. His writing and work has been featured in the Harvard Business Review, Washington Post, and hundreds of other publications. He is an elected life member of the US Council on Foreign Relations.

Graves co-invented a new research methodology to decode and predict human behavior based on an individual’s sensemaking genome, which won four global awards in 2019.

Jason Collins

Director of Behavioural Economics, PwC Australia

Jason Collins co-founded and leads PwC Australia’s behavioural economics practice, a multidisciplinary team of social and behavioural scientists. He also runs a leading blog at

Previously, Jason was data science lead with Australia's corporate, markets, and financial services regulator, and has also worked as a lawyer and an economic policy adviser with the Australian Treasury. Jason has a PhD in economics, when he researched the evolutionary foundations of economic growth. He is a founding columnist at Behavioral Scientist, and is organiser of the Sydney Behavioural Economics and Behavioural Science Meetup.

Q&A with Jason Collins

Luca Dellanna

Author & Independent Researcher

Luca Dellanna is an Operational Excellence consultant, a researcher on complex systems and emergent behaviors, and published author of 5 books.

An automotive engineer by training, after having consulted for large multinationals, Luca quit his corporate job to open an individual consulting practice in which he helps CEOs and COOs to build antifragile businesses and to change the operational culture of their teams.

Luca divides his team between Italy and Singapore. He writes regularly on Twitter and on his website (

Q&A with Luca DellAnna

Tara Austin

Chief Strategy Officer, Kindred

Tara Austin is incoming Head of Strategy for PEAK, a decentralised creative consultancy, and the outgoing Chief Strategy Officer of Kindred – an agency that specialises in delivering behaviour change campaigns across the public and private sectors.

With a decade in brand strategy behind her at Publicis and Ogilvy, Tara considers herself fortunate to have been at the forefront of the revolution in applied behavioural science in advertising, as an early member of Ogilvy Consulting's Behavioural Science Practice. She won her first Gold Lion in 2012 for the agency's inaugural experiment, which saw it paint the faces of local babies onto shop security shutters to bring down antisocial behaviour in Greenwich after the London riots.

Since then Tara has delivered integrated behaviour change campaigns for clients from HM Government and WRAP to Budweiser Brewing Group. She is a certified trainer of Edward de Bono’s lateral thinking techniques and an all-round de Bono fangirl.

Eric Johnson

Director, Center for Decision Sciences, Columbia University

Eric Johnson is the inaugural holder of the Norman Eig Chair of Business, and Director of the Center for Decision Sciences, Columbia Business School at Columbia University.

Eric's research examines the interface between Behavioral Decision Research, Economics and the decisions made by consumers, managers, and their implications for public policy, markets and marketing.

He has been on the faculty of Carnegie-Mellon, the University of Pennsylvania, and was a post-doctoral fellow at Stanford. Honors include the Distinguished Scientific Contribution Award from the Society for Consumer Psychology, being named a Fellow by the Association for Consumer Research and the Association for Psychological Science, and an honorary doctorate in Economics from the University of St. Gallen. His work is highly cited in Psychology, Business and Economics. He has also been president of the Society for Neuroeconomics and the Society for Judgement and Decision-Making, and was a visiting scholar at the Consumer Financial Protection Bureau 2014-2017.

Anjali Kelkar

Founder & Director, Studio for Design Research

Anjali Kelkar is the Founder and Director of Studio for Design Research and based in Hong Kong. She has over 2 decades of experience as a Design Strategy leader, practitioner, mentor and educator and has lead strategy and research teams across Asia, Africa and the Americas.

Having lived, studied and worked internationally, Anjali's key expertise lies in helping multinational stakeholders seamlessly cross cultural chasms to action insights and collaborate effectively.

Client experience includes multiple industries ranging from Finance, Pharma, Insurance, electronics to NGOs, government and educational institutions. She has been published and cited in User Experience and Business journals; is an Internationally invited thought leader, speaker & panelist; a Board member and Adjunct faculty at Design Institutes and universities globally.

Q&A with Anjali Kelkar

Jennie Roper

Head of Insight, Kinetic

Jennie Roper has 15 years of media experience. She started her career at Kantar Research which included 2 years working in their Swedish office.

Moving to the BBC she ran the insight department for the global news division where she won an MRS award for Best International Research Project in 2012. At Kinetic she has pioneered behavioural economics in OOH planning. Her team was shortlisted for an MRG Award for Best Research Initiative in 2016. She is an evangelist for media research and brings an undying love of insight to everything she does.

Q&A with Jennie Roper

Kai D Wright

Lecturer, Columbia University

Kai D. Wright is an author, strategy advisor, global consulting partner at Ogilvy, and lecturer at Columbia University, and is on a mission to help people build better brands.

Kai helps busy executives, founders, and celebrities grow their brand by applying communication, branding, and marketing secrets.

As an executive, he has been recognized as a leader by Forbes, Adweek, Inc, CSQ, Cablefax, and the Advertising Research Foundation. He is the author of Follow the Feeling: Brand Building in a Noisy World (Wiley, August 2019), which reveals branding secrets based on research from 1,500 fast-growing brands from Alibaba to Zara.

Wright teaches Industry Insider and Battle of the Mind. An avid traveler, Kai lived in Germany during childhood and has visited over 20 countries. He lives in New York City.

Q&A with Kai Wright

Troy Andrews

Presentation Designer & Coach

Troy Andrews is the founder of He is a Presentation Designer and Coach based in Shanghai China since 2008.

Troy regularly runs both public and private workshops for clients at many Fortune 500 MNCs.

By applying the Principles of Persuasion, Behavioral Economics, Nudge Theory, and Neuromarketing to the strategic design of presentations, he has learned how to optimize the core message of his clients' presentations for maximum persuasion.

Noticing the overabundance of public speaking books and experts that focus on speaking skills, body language, and how to sound like TED talks, yet lack real substance and strategic content, he made it his mission to simplify and demystify persuasive presentations.

Q&A with Troy Andrews

He Xu

Vice President, Shanghai Rhizome Cultural Development

He Xu is a Partner and Vice President at Shanghai Rhizome Cultural Development.

Xu is an expert of business anthropology. As the head of research in Rhizome, Xu with her team provide research and consultant services for over 100 brands, both at home and abroad. Client includes multinational brands like Chanel, Coca-Cola, Citizen, Unilever, Mastercard, Cadillac, and also leading Chinese brands like T-mall (of Alibaba), DJI, Oppo and Shui On Land.

Xu was previously the Harvard-Yenching visiting fellow at the Harvard Graduate School of Arts and Sciences, and has a Phd in Sociology from Fudan University, Shanghai.

Q&A with He Xu

Evan Hanover

Director & Anthropologist, Conifer Research

Evan Hanover is a Director and anthropologist at Conifer Research in Chicago.

By day, Evan draws on his fascination with language and culture in order to better understand how people create meaning and value in everyday experiences. Of late, his days are focused on how to make ethical considerations a fundamental part of organizations’ innovation processes.

By night, he is a photographer in Chicago’s theater scene with pictures featured in publications ranging from American Theatre Magazine to the New York Times.

Q&A with Evan Hanover

Grace Lordan

Professor of Behavioural Science, London School of Economics

Dr Grace Lordan is an associate professor in behavioural science at the London School of Economics.

Grace is also the founding Director of The Inclusion Initiative, a research center at the London School of Economics whose aim is to improve inclusion in firms and provide proof of cost effectiveness.

She is an economist by background, and her research is focused on understanding why some individuals succeed over others because of factors beyond their control. In this regard, she has expertise on the effects of bias, discrimination and technology changes. Grace’s academic writings have been published in top international journals in economics and the broader social sciences.

Neela Saldanha

Senior Advisor, Busara Center for Behavioural Economics

Neela A. Saldanha is an independent consultant, applying marketing & behavioral science to problems of global health, financial inclusion and charitable giving in the Global South.

She is a Senior Advisor at the Busara Center for Behavioral Economics where she is working on initiatives to advance behavioral science for poverty alleviation through long-term partnerships in Africa, the Middle East and India.

Most recently, Neela was the Founding Director of the Center for Social and Behaviour Change (CSBC) at Ashoka University, India. Here, Neela has introduced behavioral science to design and test interventions in the areas of maternal health, family planning, financial inclusion & data privacy/tech for good.

Cerita Bethea

Director of Behavioural Science, Coca-Cola

Cerita is accountable for developing and embedding Behavioral Science principles into business context, Design Thinking, and Advanced Analytics & Technology to transform decision making and drive sustainable growth.

She is a transformational thought leader, bridging the gap between theory and application, to drive quantifiable business results via Behavioral Science as a growth capability.

Jenny Chan

China Editor, WARC

Jenny Chan is the China Editor at WARC, a trade media publication and information service specialising in rigorous, unbiased intelligence about marketing effectiveness.

Chan has more than a decade of business journalism experience spanning Campaign Asia in Hong Kong, CNBC Asia in Singapore and Network Ten in Melbourne.

Always a keen pursuer of facts in a more down-to-earth sense, she has moderated and spoken at marketing conferences around the world, including those organised by RISE, PRNewswire, China Connect, ROI Festival, Haymarket and more.

Ashok Sethi

Co-founder and Director-Solutions of Behave Consulting

Ashok is the co-founder and Director-Solutions of Behave! Consulting – a behavioral sciences-based insights and consultancy based in Shanghai.

The firm provides cutting-edge marketing thinking and consumer insights which are based on the learning and best practices from behavioral economics, neuro-marketing and evolutionary psychology.

Ashok has over 35 years of experience in market and social research consultancy - in China, Hong Kong, and other Asian countries. Before taking the current role, Ashok was the Managing Director of GfK in China. He has also been the Managing Director of TNS China, Regional Director for Methodology and Head of Consumer Insights for Emerging Markets at TNS.

He has extensive experience in data-based consultancy in sectors as diverse as FMCG, Finance, Healthcare, Telecom, Automotive and social marketing.

Ashok has worked on a diverse set of projects focusing on consumer insights including the luxury market in China , Digital Life, Retail trends ,Youth research and Consumer trends in Asia, and his special area of interest is harnessing the power of behavioral sciences to help address business issues and generate insights.

He is an active speaker on Asian and Chinese markets and consumer trends at various industry and marketing forums, and is the author of the book “Chinese Consumers – Exploring the World’s Largest Demographic”.

Q&A with Ashok Sethi

Alistair Rennie

Research Lead - Search, Google

Alistair began his career researching ad effectiveness at Ipsos before moving client-side to build and lead a team with an expanding remit ranging from marketing and proposition development to innovation and business strategy.

Over the last 20 years he has developed a truly strategic approach to insight development that he now uses to explore Search at Google, consumer behaviour and decision making.

Claire Charron

Product Manager, Google

At Google, Claire specialises in emerging and innovative methodologies from neuro and physiological response research, to trend identification through text analytics.

Claire began her career on the agency side at 360i and relocated to London 5 years ago to head up the insights team at 360i’s new European outpost. At the time, her team specialised in social listening research.

She is now working as a product manager in Google's workshop for experimental products.

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